About the DSA

The Direct Selling Association was founded to represent the interests of businesses engaged in the direct sales of consumer goods.

Since 1965, the DSA has been the recognised trade association for the Direct Selling channel of distribution. Today its member companies account for 51% of total direct sales.

Leading the Way

The DSA is committed to guiding the Direct Selling industry forward and continuing to further strengthen its image and reputation by promoting a better understanding of Direct Selling in an open and transparent manner.

Our Mission

'The Association's Mission is to protect, serve and promote the effectiveness of member companies and the independent direct sellers marketing their products and ensure the highest level of business ethics and service to consumers.'

Our Vision

'To see direct selling universally recognised and respected as one of the finest methods of marketing to consumers.'

About the DSA Resources

Resource Icon Business Conduct Code
Business Conduct Code
Resource Icon DSA Competition Terms and Conditions
Resource Icon DSA Consumer Code of Practice (amended 13 June 2014)
DSA Consumer Code June 2014

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