Seldia - The European Direct Selling Association

The European Direct Selling Association (Seldia) was formed in 1968 and represents the Direct Selling industry in Europe.

Seldia's mission and objectives

• To promote direct selling to the EU institutions by stimulating acceptance and confidence within the European public, and to obtain a favourable legislative environment within which Direct Selling may profitably operate and develop
• To promote the highest ethical standards of Direct Selling practices through our Codes of Conduct and to monitor their implementation by member associations
• To represent the interests of national associations and their member companies to EU institutions

Seldia Represents

• 27 national Direct Selling Associations (DSAs), out of which 22 in EU Member States and acceding countries; one association per country
• 13 Member Companies (Associates) : member of at least 3 DSAs and operating in at least 5 European markets

Visit the Seldia web site