The DSA UK is run by a democratically appointed Board. The Board Members are representatives of a cross section of Direct Selling organisations who are responsible for the Associations governance. The DSA UK is a member of Seldia, the European Direct Selling Association and the World Federation of Direct Selling Associations, giving our Director General a truly global presence.

In 2014, the DSA UK received the prestigious 'European Direct Selling Association of the Year' award from Seldia in recognition of support provided to the industry.

• To see Direct Selling universally recognised and respected as one of the finest methods of marketing to Consumers

• To protect, serve and promote the effectiveness of member companies and the independent Direct Sellers marketing their products, to ensure the highest level of business ethics and service to Consumers

• The DSA UK is the only recognised trade body for Direct Selling companies in the UK
• We strive to raise the profile of the Direct Selling Industry, promoting the benefits and earning opportunities of Direct Selling
• We protect the interests of Consumers and DSA Members
• We work with the government to represent the views and interests of Direct Selling companies
• We influence and educate key opinion formers on the benefits of Direct Selling
• We ensure member organisations comply with the DSA Code of Conduct