The i has published an article in their “How I Manage My Money” series featuring an independent Direct Seller, Armel Figueiredo, from Genistar.

Nicola White, from Peterborough, has mastered the art of direct selling as a way to work from home, earn more, raise her three sons, and have fun in the process.

While artificial intelligence delivers speed, scale, and algorithm-driven recommendations, it cannot replicate empathy, trust, or the power of authentic storytelling. In a world increasingly saturated with synthetic content, direct selling’s relationship-first model is more relevant than ever.

With youth unemployment at a 12-year high and traditional career pathways shifting, how can we better support the next generation into work?

Maria Pagonis, started working in direct selling as a side hustle to boost her income, alongside her full-time job as a chef/restaurant manager.

Melanie shares an incredibly transparent look at how her direct selling income of around £2,500 a month allows her to contribute to 50 percent of her household expenses and fund family holidays.

Our Director General, Susannah Schofield OBE, is the first guest on the new Heritage & Horizon Podcast from Stuart Murray.