Direct Selling Association Delivers Keynote at Leading London Retail Event

On 4th March 2026, our Director General, Susannah Schofield OBE, gave a keynote presentation at The Retail Bulletin‘s Customer Centric Retail event in London.

Susannah’s keynote focused on the evolving expectations of today’s consumer, the shift towards more personalised and relationship-driven sales experiences, and how direct selling businesses continue to innovate in response. She highlighted the strengths of the channel in building meaningful customer connections, as well as the opportunities for collaboration and shared learning between traditional retail and direct selling.

The session was well received, with strong engagement from attendees and a clear interest in the Association’s perspective on customer-centric strategies and the importance of human relationships in retail.

You can read a review of the event, including a quote from Susannah’s keynote, here: