Direct Selling Industry Representation at the Omnichannel Futures 2025 Event

Our Director General, Susannah Schofield OBE, led a panel of Speakers at the Omni Channel Futures 2025 event in London. Susannah was joined by Direct Selling Association UK Members Zara Harding from Oriflame Cosmetics, Michelle McWhinnie MBA from Usborne Community Partnerships and Leanne Oddy from Ann Summers.

The panel focused on how D2C retail has been key to the success of some of the most innovative and fast-growth brands of the last few years, and provided an overview of how retailers are operating and expanding in this channel.