Industry Statistics & Research

Industry Statistics

Direct Selling is the UK's largest provider of part-time earning opportunities. It is a flexible option for 500,000 people in the UK, allowing them to run their own business around existing commitments, putting in the hours they choose.

The following data is based on the Member Company Survey 2023 and Independent Seller Survey 2023, conducted by the Direct Selling Association UK.

NUMBER OF DIRECT SELLERS IN THE UK

500,000

GENDER OF DIRECT SELLERS IN THE UK

95% Female, 5% Male

AVERAGE EARNINGS OF A DIRECT SELLER IN THE UK

£833.00 per month

PRIMARY INCOME SOURCE OF A DIRECT SELLER IN THE UK

Direct selling: 34% | Another job: 66%

TOP 3 REASONS FOR STARTING A DIRECT SELLING BUSINESS

#1 To work from home | #2 To be own boss | #3 More flexibility

MOST IMPORTANT SALES CHANNEL FOR UK DIRECT SELLERS

A mix of traditional methods (parties and catalogues) (54%)

CONTRIBUTION TO UK ECONOMY FROM MEMBERS

£1 Billion per annum

NUMBER OF JOBS A DIRECT SELLER IN THE UK HAS

Direct Selling business only: 36% | Have another job as well: 64%

DIRECT SELLERS IN THE UK WITH SCHOOL-AGE CHILDREN

35%

HOURS WORKED FOR DIRECT SELLING BUSINESS PER WEEK

<10 hrs: 39%

MOST POPULAR TIME FOR WORKING ON DIRECT SELLING

9:00am - 2:30pm

WHAT CUSTOMERS MOST VALUE

#1 Quality products | #2 Personal recommendations and advice | #3 Value for money

Industry Research

Between June and September 2023, the DSA UK commissioned its annual survey of independent Direct Sellers to help provide insights into the direct selling industry in the UK.

Download a copy of the Executive Summary for key findings and more information.