Partylite UK Limited


Address: PartyLite UK Limited, Building 2, Croxley Green Business Park, Watford, WD18 8YA.

Tel: 01923 932606



Love fragrance? Love PartyLite!

PartyLite is an international lifestyle brand for fragrance, home décor and personal care with over 50 years’ experience in the direct and social selling market, belonging to the Luminex Home Décor & Fragrance Company.

Our online community is powered by people sharing their passion for Home Fragrance through the world’s brightest and best candles, made with the finest and cleanest ingredient. That is why we stand behind our products with our PartyLite BePure Commitment™, No No List and 100% Love It Guarantee. We love what we do, and we want you to love it too.

We love creating the world’s finest Home Fragrance. We love how they can inspire, enhance, and improve everything from our creativity to our mood and even our personal wellbeing. These are Home Fragrances that define our personality, invoke our memories, and inflame our passions.


The bigger picture

Our parent company Luminex is a global designer and manufacturer of branded and private label décor and fragrance and boasts a long heritage and history since 1840. The company owns the Candle-lite and PartyLite portfolio of brands, which appeal to a broad, loyal consumer segment, and is the market leader in the food, drug, mass, and social selling channels. Luminex has global Operations in Blue Ash/Ohio, USA and employs 880+ individuals world-wide.


Our future is bright

After decades of pioneering success in the Direct Selling sector, PartyLite UK transitioned from a Direct Selling/Affiliate model to a modern and consumer-centric approach with the adoption of a Direct-to-Consumer (DTC) model with a new and innovative Brand Ambassador programme hosted by AWIN. This transition to a DTC model is rooted in our commitment to enhance the customer experience and establish a more direct and meaningful connection with our customers. It empowers us to respond swiftly to market trends, gather real-time feedback, and offer a more customised product experience on consumer’s demand. Our DTC marketing strategy centres on a programme that leverages the enthusiasm and support of current PartyLite Affiliates while appealing to curated Brand Ambassadors as advocates with generous incentives for their support in sharing PartyLite with their social network.

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