News Room

The Human Advantage

While artificial intelligence delivers speed, scale, and algorithm-driven recommendations, it cannot replicate empathy, trust, or the power of authentic storytelling. In a world increasingly saturated with synthetic content, direct selling’s relationship-first model is more relevant than ever.
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Direct Selling Association Shortlisted as a Finalist in People in Retail Awards 2026

The awards ceremony will take place on 24 September 2026 at a spectacular black-tie gala evening in London, bringing together senior leaders and innovators from across the retail sector to celebrate excellence and achievement.
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Side hustle to Skillset: Can retail’s D2C help solve the youth unemployment challenge?

With youth unemployment at a 12-year high and traditional career pathways shifting, how can we better support the next generation into work?
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Avon Direct Seller’s Story Shared in the Daily Mirror

Maria Pagonis, started working in direct selling as a side hustle to boost her income, alongside her full-time job as a chef/restaurant manager.
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Seller from Usborne Community Partnerships Featured in National Media Article “How I Manage My Money”

Melanie shares an incredibly transparent look at how her direct selling income of around £2,500 a month allows her to contribute to 50 percent of her household expenses and fund family holidays.
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Susannah Schofield OBE is the Guest in the First Episode of New Direct Selling Podcast

Our Director General, Susannah Schofield OBE, is the first guest on the new Heritage & Horizon Podcast from Stuart Murray.
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