PM-International: Growing Strong in Changing Times

In a world where markets shift and challenges never stop, PM-International has become a shining example of how to build stability and success in direct selling. Since its founding in 1993, the family-owned company has grown from a small start-up in Germany into one of the leading names in health, fitness, and beauty supplements worldwide.

When CEO & Founder Rolf Sorg invested all his savings into PM-International more than 30 years ago, nutritional supplements in the premium segment were still something new. But he believed in their potential and had a clear vision: create a business built on values, quality, and long-term opportunities for others.

That vision paid off. Today, PM-International has enjoyed 31 years of consecutive growth, with sales topping $3.25 billion in 2024 and close to one billion FitLine products sold worldwide.

PM-International’s success is powered by international expansion. The company now runs more than 45 subsidiaries across six continents and continues to open new markets from South America to Asia.

Here in the UK, PM-International established its subsidiary in Nottingham in 2021. In just a few years, the office has grown into a strong base, serving thousands of customers and supporting distribution partners across the country. The UK team reflects the company’s global spirit, bringing together people who are passionate about helping others live healthier, more active lives.

In the direct selling world, relationships are everything. PM-International has worked hard to create a culture of trust and respect with its distribution partners. This commitment has helped the company earn a top-six ranking in the Direct Selling News Global 100 list and recognition as one of the fastest-growing international companies in the industry.

For Rolf Sorg, success is not about avoiding challenges but about staying flexible and true to your values. As he often says: “True leadership isn’t built in easy times – it’s shaped in times of crisis.” This mindset is lived throughout the company and builds the foundation for PM-International’s success, even in economically challenging times.

The direct selling industry is changing quickly, shaped by new technologies and shifting customer needs. However, PM-International’s story shows what makes a company last: a clear vision, a focus on innovation, and a culture of trust.

From its headquarters in Luxembourg to its growing presence in places like Nottingham, PM-International is not just selling products. It’s building opportunities, empowering people, and proving that even in turbulent times, consistency and values are the true drivers of long-term success.

You can learn more about PM-International via our page in the Direct Selling Association Member Directory, which is available here.

Please do not hesitate to contact PM-International directly by email, via Facebook, or via Instagram.