The World Federation of Direct Selling Associations represents the global direct selling industry in more than 170 countries.

More than 60 national and regional direct selling associations are members of WFDSA, united in the effort to maintain the highest ethical conduct standards among their member companies and to build understanding and support for direct selling worldwide.

The WFDSA supports direct selling associations and their member companies by:

1. Developing, maintaining and promoting the highest global standards for responsible and ethical conduct in direct selling.

2. Advocating for the industry with governments, media and key influencers such as academic and consumer group leaders.

3. Serving as a trusted global resource for information on direct selling.

4. Facilitating interaction among direct selling company executives on issues of importance to the industry.

The WFDSA was founded in 1978 and is based in the United States capital of Washington, DC.