Seldia & WFDSA

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Seldia & WFDSA

Seldia, the European Direct Selling Association, was established in 1986 and represent the Direct Selling industry in Europe. Seldia’s mission is to represent and promote, at European level, the interests of national Direct Selling Associations and of their member engaged in Direct Selling, and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies. Seldia membership includes 28 national Direct Selling Associations and 19 Corporate Member Companies. Seldia is a member of EuroCommerce, the European Services Forum and the World Federation of Direct Selling Associations (WFDSA).

The World Federation of Direct Selling Associations represents the global direct selling industry in more than 170 countries.

Who We Are

More than 60 national and regional direct selling associations are members of WFDSA, united in the effort to maintain the highest ethical conduct standards among their member companies and to build understanding and support for direct selling worldwide.

WFDSA Mission

The WFDSA supports direct selling associations and their member companies by:

  • Developing, maintaining and promoting the highest global standards for responsible and ethical conduct in direct selling
  • Advocating for the industry with governments, media and key influencers such as academic and consumer group leaders
  • Serving as a trusted global resource for information on direct selling
  • Facilitating interaction among direct selling company executives on issues of importance to the industry

The WFDSA was founded in 1978 and is based in the United States capital of Washington, DC.